Episode BritishMac027
NEWS
Widget Special and introducing new feature!
St. British Mac
Uncle Mac's Mac Moment
Ye Olde Mac and Mouse
Fappr hellos
MP3 British Mac request
Stuart Walton and Macintosh Folk Law
I Bought this off a bloke in the pub
Apple Cube
Features
This diminutive 8" x 8" x 8" cube suspended in a 10" tall Lucite enclosure, housed a PowerPC G4 processor running at 450 or 500 megahertz, and had an unconventional top-loading slot loading DVD-ROM drive. A separate monitor — either digital or VGA — is required for the Cube, in contrast to the all-in-one iMac series. Also unlike the iMacs, it had an upgradeable video card in a standard AGP slot. However, there is not enough space for full-length cards. The Cube also featured two FireWire ports, and two USB ports for connecting peripherals. Sound was provided by an external USB amplifier and a pair of Harman Kardon speakers. Although the USB amplifier had a standard mini-plug headphone output, it lacked any audio input. The Cube also used a silent, fanless, convection-based cooling system like the iMacs of the time.
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Design


The Power Mac G4 Cube with power supply, mouse, keyboard, speakers, and a Studio Display.
Apple Designer Jonathan Ive won several international awards for the cube's design. The cube can be found in many publications related to design and some technology museums. It was also featured as noted Mac fan Drew Carey's computer on The Drew Carey Show.
History & Sales
Apple targeted the Cube at the market between the iMac G3 and the Power Macintosh G4. Despite its innovative design, critics complained that it was too expensive. It was initially priced $200 higher than the comparably-equipped and more-expandable base Power Mac G4 of the time (450 MHz CPU, 64 MB RAM, 20 GB hard drive) and did not include a monitor, thus leading to slow sales. Additionally, early Cubes suffered from a manufacturing defect that led to faint lines in the clear plastic case. After seeing low profits, Apple attempted to increase sales by bundling more software with the cube, lowering the price of the base model, incorporating a CD-RW drive standard for the 500 MHz version, and offering an improved NVIDIA graphics card as an option. These efforts could not offset the earlier perception of reduced value compared to the iMac and Power Mac G4 lineup. In July 2001 Apple issued a short and slightly unusual press release announcing the product was to be put "on ice". Although not "officially discontinued", this was seen as a way to quietly terminate the Cube product line. As a result of the failure of the G4 Cube, Apple Computer's stock (which had risen to a high based on the success of the iMac G3) had dropped back to the low levels from before the iMac was released. It was not until the introduction of the iPod MP3 player that Apple shares would recover.
Apple's previous statement indicated that there was a slim possibility of Cube production being resumed in the future, and it would appear that the Mac mini has succeeded the Cube as a small, screenless computer. If this is true, it would be another example of Apple creating a product before its time like the Newton PDA.
Dave in Oz 8
British Icon and British Brand
Brand - Lyle's Golden Syrup

Our story goes back to 1883 when Abram Lyle, a Scottish businessman, sent his five sons from Greenock to London to build a sugar refinery.
Lyle's Golden Syrup was first filled into tins in 1885.  Today nearly half a million tins leave the Plaistow factory on the banks of the River Thames each month.
In 1921 the business started by Abram Lyle merged with Tate, a sugar refining business started by Sir Henry Tate in 1859.  Henry Tate who, as well as a sugar magnate, was also a major collector of Victorian academic art, offered to fund the building of the gallery to house British Art on the condition that the state pay for the site and revenue costs. Henry Tate also gifted the gallery his own collection. It was initially a collection solely of modern British art, concentrating on the works of modern—that is Victorian era—painters.
Launched in the 1880's, the Victorian-style design has altered little over the years and its enduring image has now earned cult status in the design and packaging industries. During World War 1 the 'tin' was even made out of thick cardboard as metal was being used for the war effort!
Lyle's Golden Syrup was awarded a Royal Warrant in 1921 and it's been proudly displayed on the tin ever since.
The "lion and the bees" trademark
Abram Lyle had strong religious beliefs, which is why the Lyle's Golden Syrup trademark depicts a quotation from the Bible. In the Old Testament (Book of Judges 14:14) Samson was travelling to the land of the Philistines in search of a wife.  During the journey he killed a lion, and on his return past the same spot he noticed that a swarm of bees had formed a comb of honey in the carcass.  Samson later turned this into a riddle: "Out of the eater came forth meat and out of the strong came forth sweetness". 
However, no-one knows why Abram chose the wording 'Out of the strong came forth sweetness'.  Was he referring to the tin holding the syrup - or the company producing it?

Captain Scott next week!

Icon - The Fast Show